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10 Successful Web Stories Examples

Find out what makes a Web Story great with 10 successful examples
Web Stories are the answer to the TikTok, YouTube Short storiess, Instagram Reels,... for the web, and your website/blog.

The following very successful web stories were built with the Web Stories Today editor for different categories.
Reach for Google Web Stories

Pets

The creator, The Happy Puppers, is currently using web stories to provide ongoing professional advice to dog owners.

Each web story actively links from its final page to the longer, more detailed articles on The Happy Puppers blog.

These web stories are enjoying success, with many of them currently attracting over 20,000 readers.

View StoryAll Pets Web Stories
How to find the perfect dog trainer?

Business

Blogger Frederik Today is actively using web stories offering immersive solution to read their posts

By summarizing key points and enhancing them with engaging visuals, animations, and succinct text, bloggers can capture the essence of their articles in a mobile-friendly, easily digestible format.

This approach not only serves to entice readers with a preview of the full article but also offers a dynamic storytelling experience that can boost readership and encourage deeper engagement with the blog's content.

View StoryAll Web Stories
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eCommerce

The brand Net à Porter is actively using web stories to let shoppers explore their latest collections.

As they showcase each item, the shopper is receiving product descriptions and is given a direct link to purchase the item through the Swipe Up feature.

These web stories are successfully engaging shoppers by providing an interactive and seamless shopping experience.

View StoryAll Fashion Web Stories
Bags New In February 2022

Auto + Moto

The Auto Blog Hot Cars is engaging its audience by using web stories to share their trending articles.

Each page is being crafted with text that sparks curiosity among readers, effectively guiding them towards the full, in-depth articles.

This strategy is proving successful as it captures the reader's interest and directs them to more extensive content.

View StoryAll Auto + Moto Web Stories
Best Harley-Davidson Bikes Ever Made

Travel & Tourism

The Hawaii Tourism Authority, Go Hawaii, through their web stories, is promoting their region. These web stories are allowing readers to continuously discover the beauty, culture, and adventures that await on the Hawaiian Islands.

Each page presents an inspiring story, capturing the essence of Hawaii. With the "Swipe Up" feature, they are providing additional information about the islands and a direct link to the official website, contributing to the success of their interactive storytelling.

View StoryAll Travel Web Stories
Islands of Hawaii

Health

The wiki-style publication platform, wiki How, is utilizing web stories to create interactive versions of their health-related How-To articles.

These web stories are acting as step-by-step guides, engaging readers actively in the learning process. This approach is successful as it offers a dynamic, visual method of instruction that enhances the user experience.

View StoryAll Health Web Stories
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Beauty

The lifestyle magazine Cosmopolitan is showcasing the latest beauty trends through web stories.

They are offering stories where readers can immediately purchase the featured trends using affiliate links.

This method is proving to be successful as it provides a direct and effortless shopping experience for the latest in beauty, straight from the stories.

View StoryAll Beauty Web Stories
Spring 2022 Nail Trends

Interior Design

The interior design blogger The Spruce uses web stories to promote their DIY blog articles.

Each page of the web stories is featuring ideas, and the "Swipe Up" feature is providing more information to the readers.

This approach is successful as it offers a seamless and interactive way to engage with DIY content and draws readers into deeper engagement with the blog.

View StoryAll Lifestyle Web Stories
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Entertainment

The newspaper The Guardian employing web stories to enhance their photo articles.

They are creating web stories like the one on Ronnie Spector, which displays images from his life arranged as a timeline.

This method is successful because it offers readers an engaging visual narrative that brings the stories to life in a compelling and accessible format.

View StoryAll Entertainment Web Stories
Ronnie Spector: A Life In Pictures

Art

TimeOut Magazine is using web stories to give their art-related articles more visibility.

Their current web story features a list of restaurants with epic art collections, and each page provides a link to the restaurant's website for bookings.

This strategy is proving to be successful as it not only highlights the articles but also facilitates immediate action from readers, allowing them to make reservations directly through the story.

View StoryAll Art Web Stories
10 Restaurants With Epic Art Collections