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Google Web Story Use Cases for Fashion Brands

Get inspired by the different uses cases for brands, see how other brands promote new collections, best sellers and more.

Table of Content

Why Storytelling?

The bright and colourful world of fashion is a visual storyteller’s paradise. Visual web stories offer Fashion Brands an opportunity to gain a foothold on a new traffic source that quite likely competitors may not be aware of (yet).

Blogs continue to be extremely valuable for lead generation, brand awareness, and SEO. And they're still popular among consumers.
They're just so many of them; As of 2021, there are 570+ million blogs on the internet.

Lisa Toner, director of content at HubSpot, says it's not enough only to have a blog nowadays or in that regard, videos of the catwalk.

How will your Fashion Brand stand out? Web Stories!

Visual Web Stories are snackable byte-size content guiding readers to your entire blog post.

Advantages of WebStories.Today for Fashion Brands?

  • Perfect way to show case your latest collection or new arrivals in an immersive way
  • Super easy to create
  • Direct links to the shopping page


Examples

More fashion Stories