Your opportunity to gain a foothold on a new traffic source that quite likely competitors may not be aware of.
They're just so many of them; As of 2021, there are 570+ million blogs on the internet.
Blogs continue to be extremely valuable for lead generation, brand awareness, and SEO. And they're still popular among consumers.
A 2020 HubSpot study found that 60% of people read a blog at least once a week. So, blogs won't be out of marketers' toolbox anytime soon.
With that said, the blogging landscape has changed over the years. Lisa Toner, director of content at HubSpot, says it's not enough to only have a blog nowadays.
How will your blog stand out?
There are just so many of them, in 2021, YouTube alone counts 37+ million channels.
Let's be serious about video marketing; a high-quality video is time-consuming and expensive.
A low-quality video or poor video execution possibly cheapens your brand and offering.
How will your video stand out?
Even it is low-cost, has a big audience & fast, it also takes a long time before showing a return on investment.
The popularity of social media isn't going away anytime soon, making it an essential part of your overall marketing strategy.
It's one of the best ways to increase awareness and connect with an audience - if you do it right.
According to Statista, an estimated 3.6 billion people use social media worldwide, which is expected to grow.
The main issue with Social Media is that your work has a short lifespan. For example, Stories stays only for 24h.
How will you stand out?
Answer: By using a web-based version of the popular "Stories" format creating a dynamic consumption experience.
Whether your site is a blog on pets, about personal injury, web design tips or hardware products, a top 10 list,... there are opportunities for building awareness and promoting your site with this new format called Web Stories.
Blending video, audio, images, animation and text, this visual format lets your reader explore content at your their pace by tapping through it, or swiping from one piece of content to the next.
by adding fun + an immersive experience while your readers discover your content.
Unlike some other content such as IG Stories, Google My Business posts, Web Stories has no expiration date.
They will not be deleted automatically after 24h days and won't get lost in a timeline like on social media accounts.
You can feature your Web Story for as long and as prominently as you'd like.
Web Stories can appear on Google across Search, Google Discover, and Google Images, WebStories.Today and more.
You can share your Web Story anywhere as they have their own Url, just like your blog & website.
Creators keep control of their branding and Ad revenues, when using WebStories.Today
When creating your Web Stories, you differentiate your brand as a leader.
Evidence is available that people who view a story, stay longer on the content. Bounce rate on our Web Stories is < 7%.
(Bounce rate is the percentage of your visitors who navigate away from your site after viewing only one page).
Web Stories have a higher chance of being on top Search results and integrated into Google Discover on Android and iOS.
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