Top 9 Shopify Alternatives for Small Ecommerce Businesses


A better suited for those who aim bigger and want to scale their business fast.


  • Fully hosted and requires no maintenance or a separate hosting service.
  • Superior to Shopify when it comes to managing your business
  • Unless you’re in the cheapest plan, Bigcommerce won’t charge transaction fees for using different payment methods.
  • Integrates with Amazon, eBay, and Facebook marketplace.
  • Can be used with WordPress.
  • There’s a 24/7 support team and helpful learning guides.

  • Website themes have higher prices. So having a beautiful website will cost you money.
  • Customization is not as flexible as Shopify.
  • It’s a bit more complex than Shopify when setting up your website and designing.


if you want to have total control over your store’s design and functionalities.


  • Price is cheaper than Shopify. And offers a free plan where you can test things out and see if it fits your needs.
  • Its website builder and templates give you full control over website looks.
  • Has an HTML5 editor for complete customization.
  • It’s fully hosted, no need to use a domain registrar or a hosting service.
    Supports multiple payment methods without charging fees.

  • It’s not made specifically for ecommerce businesses. Features like product attributes aren’t too flexible.
  • Not great for B2B businesses.
  • Too many templates and design options might feel overwhelming.


As a general website builder, Squarespace can only offer so much when it comes to ecommerce functionalities.


  • It is fully hosted—no need to know about domains, servers, or maintenance.
  • Well-made website templates and design customization.
    Great tools for online marketing, SEO, and analytics.
  • Zero transaction fees.
  • Integrates with third-party tools for additional capabilities.
    Unlimited product catalogs.
  • More affordable than Shopify’s cheapest plan.

  • The platform is made for websites in general. Not for ecommerce exclusively.
  • Can’t contact the support team via phone call in cases where immediate response is needed.
  • Design tools can be so in-depth that they can get overwhelming for new users.


The perfect fit for your business if you want deep customization over your site and feel comfortable using WordPress.


  • It’s free.
  • It’s an excellent option for people who want to use WordPress.
  • Highly customizable since it’s open-source.
    Integrates with almost any app.
  • There’s an active community of experts and developers who keep updating it.
  • The platform is made for ecommerce businesses. So it’s complete in features and options.

  • Requires web hosting and WordPress, which isn’t free.
  • While most plugins are free, the top-quality tools are premium.
  • You’ll need to work with a developer if you want to make the most out of the platform (for customizing the code, adding specific plugins, etc.)


A great option when you want to own control over your business without relying on one entity like Shopify or WordPress.


  • It’s open-source, meaning it’s completely free and can be modified as you want.
  • It integrates with an ocean of third-party tools to help you integrate wanted features like SEO, blogs, web personalization, and so on.
  • Has a large community that keeps the platform up-to-date and provides support.
  • Scales well, as it offers unlimited categories, products, languages, product reviews, currencies, tax rates, and more.

  • Despite being open source and customizable. It can be challenging without technical knowledge, and you’ll need a developer to modify its internal code to your liking.
  • The platform is not SEO-friendly unless you install the right plugins.Even if the platform is free, you’ll still need to pay for high-quality themes and apps to optimize it and scale.

Big Cartel

Both Big Cartel and Shopify are great options for beginners/ small sellers.


  • It’s straightforward. Anyone can open an online store.
  • It’s very affordable and has a freemium plan.
  • Despite being simple, it doesn’t compromise the quality of their templates. They all look modern and engaging.
  • It lets you edit the site’s HTML, CSS, and Javascript code without issues (you’d need to know code).
  • The platform is SEO-friendly and has a high-quality backend.
    Integrates with Facebook Marketplace.
  • Supports discount codes.
  • No transaction fees.

  • Lacks advanced features for fast-growing businesses.
  • Even basic features like a search function are not supported because the platform works for stores with smaller catalogs that don’t need to expand.
  • Payments are limited to Stripe and Paypal.
  • Overall less flexibility than most platforms. You’d have to tweak the website code to customize your site further.


A high-quality alternative for Shopify if you have the extra funds to pay for the additional costs.


  • It is fully hosted—no need to pay for any other service.
  • Customer support is available 24/7.
  • The platform is fully customizable and user-friendly.
  • Offers many high-quality templates.
    Great product management tools like its top-notch inventory integration.
  • Includes marketing features for SEO, social media, and marketplace selling.
    Allows for a more extensive and more diverse catalog than Shopify.

  • Has a complicated fee structure for fees and secondary costs like bandwidth usage. Making it a more expensive choice than you’d think.
  • Forces you to pay for your SSL certificate and integrate it into your site. Which adds to the additional costs of using the platform.
  • Despite having beautiful templates. Premium templates cost hundreds of dollars if you want to change your theme.


An excellent solution for experienced store owners who want to start a new project and grow it as fast as possible. A


  • It’s a comprehensive platform. Offering strong management and marketing capabilities like multi-channel retail, marketplace integrations, SEO, customer reviews, and more.
  • Scales excellently with unlimited products, upsells/cross-sells features, categories, SKUs, and more.
  • Chat and phone technical support that’s available 24/7.
  • Multiple payment options, flexible checkout, and no transaction fees.

  • It’s harder to learn than other platforms.
  • The free templates aren’t as attractive as Shopify’s. You have to pay for the premium options to reach the highest standards.
  • It charges you for additional features. So it can become pricier than you’d have expected.


A high-investment, high-reward platform for those who have the funds and expertise to scale


  • It’s a complete solution for those who need full-stack capabilities to scale a business as fast as possible.
  • Scales perfectly, you can increase your number of products and customers as high as you can.
  • It’s free to get started as long as you own your web server.
  • It’s widely used and has an active community of developers willing to help.
  • Finding new hires specializing in Magento is way easier than with other platforms.

  • It’s too complicated for small businesses.
  • Requires technical knowledge to make the most out of the platform, including essentials like SEO, marketing, and analytics.
  • The free plan requires hosting, which can be a bottleneck on its scalability.
  • It gets expensive when it comes to the development and maintenance costs of the website. You either hire a team to handle your business or pay five figures per year for the enterprise plan.

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