Just in time for your weekend workout
1/7 ● Vogue India
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Silvertraq’s fun tie-dye leggings and sports bra sets are an example
Co-founded by athletes Radhika Shanker and Aditi Kakkar
he idea for the brand took shape following their dead ends to find activewear that could keep up with their rigorous training demands.
“We have tried almost all prominent brands in the past decade of our high-impact training. Most wear out within 6 months, are not squat-proof and lack conscious materials in their composition,” says Kakkar who is a national-level weightlifter and CrossFit athlete.
Kica has won the favour of Shilpa Shetty Kundra
Fabrics and innovative textiles are especially engineered to combat Indian weather conditions while also keeping ease of movement and durability in mind.
Dancer Sanjana Masand of Seeq, for instance, works with a signature Contour Weave (72% nylon and 28% spandex) that is built with quick drying yarns, provides compression, and allows a four-way stretch with high recovery while also being suitable for a variety of workouts.
Spirit Animal are all about size-inclusivity, with the latter’s size chart running up to 6XL.
With the growing need for comfort-driven, occasion-agnostic clothing, these brands are also working on styles that can easily transition from your Pilates class to a coffee shop.
Promoted by just about every influencer.
“India is one of the world’s fastest growing activewear market in the world.
Moreover, the pandemic has accelerated the growth of the women’s fitness space,” adds explains BlissClub’s founder and CEO, Minu Margeret.
Whether workout tights have been on your shopping list or not, chances are you’ve come across Margeret’s community-drive brand on Instagram, where it’s being promoted by just about every influencer.