Generating awareness is not enough anymore; you must generate engagement.
The digital world is saturated with marketing campaigns; consumers are getting promotional messages from all angles.
Everywhere you have ads, on social media, on YouTube, emails, mobile apps, TV,...
Consumers are getting Ad blindness.
As a hotel marketing director, you must cut through the noise. Generating awareness is not enough anymore; you must generate engagement.
Guests love stories; humans are hardwired to connect with stories.
By creating an inspiring, interactive story experience, you will stand out from the crowd and win over new customers. Guests love stories; humans are hardwired to connect with stories.
Finding good restaurants, museum, or secret/unknown cool places are time-consuming for your guests. So instead, an interactive story could be about restaurants and museums to visit, with direct links to book a table.
Reducing the valuable time of your guests to find restaurants and visit some unique places in London.
For Guoman hotels, we created a little Guide on what to do in London—reducing the valuable time of your guests to find restaurants and visit some unique places in London.
We included the restaurants of the Hotel as well, + every place had a link to the website + reservation tool. It was a win-win for everyone.
Web Stories are similar to the famous "Stories" format on Instagram, Facebook, TikTok, etc but.....
The Web Story visual format lets your guests explore your content at their pace by tapping or swiping from one piece of content to the next.
Web Stories are similar to the famous "Stories" format (Instagram, Facebook, TikTok,...), creating a dynamic consumption experience.
But, every Web story comes with a unique user-friendly URL to make it easily shareable, and your stories don't disappear after 24h.
They work perfect on mobile, tablet and desktop, on iOS, on Android, everywhere
Let your guests discover the best places around.
You can create a lovely City Guide and link it on your website, booking websites, send the story by email together with the booking confirmation, and more.
Who knows the area better than your guests? You!
A story with all the essential information about your Hotel,
Create a web story with all the essential information about your Hotel, like breakfast time, phone numbers, opening hours of certain activities, including Swimminpol, fitness ......
Information on the spa, plus adding the list of massages and other services + prices
You probably do this (booklets and paper), ow your guests can scroll on their phone, anywhere, everywhere
Swipe up for some extra advantages
Brand Web Stories have a higher chance of being on top Search results, integrated into Google Discover on Android and iOS, Google Images, etc. A proper boost for your SEO
Some of your competitors are using AMP Web Stories already. Check the list of brands using Masha's Brand Web Stories.
If they don't, and you create your Brand Web Story, you differentiate your brand as a leader.
Evidence is available that people who view a story, stay longer on the content. The bounce rate on our Brand Web Stories is < 7%.
Bounce rate is the percentage of your visitors who navigate away from your site after viewing only one page.
Marketing is no longer about the stuff that you make, but about the stories you tell. - Seth Godin