Investors Pitch for Web Stories Today
An opportunity for creators to gain a foothold on new traffic sources and make their work viable.
The term “creator economy” describes the businesses built by independent social media content creators and the software they use to grow and monetize their online communities.
These creators include social media influencers, bloggers, videographers, etc., making up more than 50 million people worldwide.
As of September 2021, the creator market was sized at $104.2 billion and is increasing daily. YouTube alone made $19.77 billion in 2020 ad revenue, and predictions hint that number will be much higher for 2021.
due high cost & competition
How will the creator stand out?
BLOGS ARE NOT DEAD!
They're just so many of them; As of 2021, there are 570+ million blogs on the internet.
VIDEO IS A MUST HAVE!
There are just so many of them; in 2021, YouTube alone counts 37+ million channels.
Even though it is low-cost and has a big audience & fast, it also takes a long time before showing a return on investment.
The small attention span from consumers!
Consumers like to scroll and swipe
Consumers wants to scroll, swipe throught byte-size content.
Consumers are so used to Instagram Reels/Stories, YouTube Shorts, TikTok, Snaps.
According to a study done by Microsoft, the rising popularity of smartphones, mobile data, messaging apps, and social media is the cause behind falling attention rates.
A web-based version of the popular "Stories" format creating a dynamic consumption experience
You are reading a web story right now
The base technology was initially created by Google (AMP Stories) to give an answer to TikTok and Instagram.
Boosting branding by creating web stories, blending video, audio, images, animation and text to create a dynamic consumption experience.
The Web Story visual format lets followers explore the content at their pace by tapping through it, or swiping from one piece of content to the next.
Adding an immersive experience = Creating True Engagement
By implementing an omnichannel approach
The video shows how to follow trending Fashion Stories inside Telegram
The base technology was intended to be used in Google Discover, we amplify the stories and make them available in:
Launched, Sept 22, 2021
We reached 1.1M reads of stories, after 5 months
The platform is developed (including the Messenger Apps), we currently focus on growth and marketing
Daily new creators + brands join and create stories
From eCommerce brands to artists, from pet bloggers to tourist offices
Showcasing the latest products and collections (Shein, Swarovski,...)
Creating a snackable story based on the blogpost with 1 goal: guiding the user to the full article (The Happy Pupper, Robb Report,...)
Creating short immersive stories on Museums, the city, activities
Music groups showcasing the tous dates + link to buying ticket and merchandise
Exposing their Art in an artistic way
Creating of lists of bestsellers
Create a story on their video + embed their video.
A great way to showcase their episodes by letting listeners swipe
Frederik, Gees, Shruti + many creators
FREDERIK VAN LIERDE
Founder with + 20 years experience in IT, AI, Business development for International Organisation, Banks, Governments and Startups (including a small exit)
Yearly Speaker at EPFL University on Customer Acquisition
GEES CHAIKH HAMAD
Digital Marketing and Digital Business Expert with
+15 years of experience in Strategy, Customer Acquisition,
Development, Digital Media & Social Media from brands like Red Bull, PMI, Nokia, Samsung & Microsoft.
DR. SHRUTI BHATTACHARY
Creator, manages several blogs.
The next level how WE
create, discover & consume content!
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