}

Storify the Web

Investors Pitch for Web Stories Today

1/11 ● Web Stories Today
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Our Mission

An opportunity for creators to gain a foothold on new traffic sources and make their work viable.



The term “creator economy” describes the businesses built by independent social media content creators and the software they use to grow and monetize their online communities.

These creators include social media influencers, bloggers, videographers, etc., making up more than 50 million people worldwide.

As of September 2021, the creator market was sized at $104.2 billion and is increasing daily. YouTube alone made $19.77 billion in 2020 ad revenue, and predictions hint that number will be much higher for 2021.

Creators are struggling to generate revenue

due high cost & competition



How will the creator stand out?

BLOGS ARE NOT DEAD!
They're just so many of them; As of 2021, there are 570+ million blogs on the internet.

VIDEO IS A MUST HAVE!
There are just so many of them; in 2021, YouTube alone counts 37+ million channels.

SOCIAL MEDIA
Even though it is low-cost and has a big audience & fast, it also takes a long time before showing a return on investment.

Why Are IG Reels, YT Shorts & TikTok so popular?

The small attention span from consumers!
Consumers like to scroll and swipe



Consumers wants to scroll, swipe throught byte-size content.

Consumers are so used to Instagram Reels/Stories, YouTube Shorts, TikTok, Snaps.

According to a study done by Microsoft, the rising popularity of smartphones, mobile data, messaging apps, and social media is the cause behind falling attention rates.

How Can Brands and Creators Stand Out?

A web-based version of the popular "Stories" format creating a dynamic consumption experience



You are reading a web story right now

The base technology was initially created by Google (AMP Stories) to give an answer to TikTok and Instagram.

Boosting branding by creating web stories, blending video, audio, images, animation and text to create a dynamic consumption experience.

The Web Story visual format lets followers explore the content at their pace by tapping through it, or swiping from one piece of content to the next.

A futuristic content format that's set to rule the web.

Adding an immersive experience = Creating True Engagement



  • Web Stories are a full-screen immersive experience. They’re hosted on the open web with their own URL, making them easily shareable.
  • Web Stories are a visual storytelling format that facilitates presenting creativity &, knowledge in a fast-loading way.
  • Huge lead generation possibilities + they score high on web performance and user engagement metrics.
  • Since people prefer visuals over text, the visually rich Web Stories perfectly fit their needs.

Amplifying Creators Content

By implementing an omnichannel approach



The video shows how to follow trending Fashion Stories inside Telegram

The base technology was intended to be used in Google Discover, we amplify the stories and make them available in:

  • Google Discover, Google Images
  • FB Messenger
  • Telegram
  • LINE Messenger
  • Slack
  • Microsoft Teams (under review)
  • Web
  • Bing, Yandex, Baidu, IndexNow Protocol
  • and more

Current Numbers + Status

Launched, Sept 22, 2021
We reached 100K unique users after 1,5 months



The platform is developed (including the Messenger Apps), we currently focus on growth and marketing

Daily new creators + brands join and create stories

  • Sept: 2k Users
  • Oct: 8k Users
  • Nov: 100k Users (108K on Nov 29)
  • 574 Stories created
  • AdSense + Premium Creators in Nov +1000%


All number comes from Google Analytics

Our customers

From eCommerce brands to artists, from pet bloggers to tourist offices



eCOMMERCE:
Showcasing the latest products and collections (Shein, Swarovski,...)

BLOGGERS
Creating a snackable story based on the blogpost with 1 goal: guiding the user to the full article (The Happy Pupper, Robb Report,...)

TOURIST OFFICES
Creating short immersive stories on Museums, the city, activities

EVENTS
Music groups showcasing the tous dates + link to buying ticket and merchandise

ARTISTS
Exposing their Art in an artistic way

BOOK STORES
Creating of lists of bestsellers

YOUTUBE CREATORS
Create a story on their video + embed their video.

PODCASTERS
A great way to showcase their episodes by letting listeners swipe

...

The Team

Frederik, Gees, Shruti + many creators



FREDERIK VAN LIERDE
Founder with + 20 years experience in IT, AI, Business development for International Organisation, Banks, Governments and Startups (inluding a small exit)

Yearly Speaker at EPFL University on Customer Acquisition

GEES CHAIKH HAMAD
Digital Marketing and Digital Business Expert with
+15 years of experience in Strategy, Customer Acquisition,
Development, Digital Media & Social Media from brands like Red Bull, PMI, Nokia, Samsung & Microsoft.

DR. SHRUTI BHATTACHARY
Creator, manages several blogs.

Web Stories Today

The next level how WE
create, discover & consume content!



© 2021 - WebStories.Today

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