5 Tips to Perfect Your Elevator Pitch

Communicate your value proposition quickly and effectively to win more business.

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1. Assess your audience

Having in-depth knowledge of your target audience is invaluable. Who do you intend to attract? What do they value most? How do your services and offerings align with these interests?



Photo: Diva Plavalaguna.

Taking a moment to think about these questions will help steer your pitch in the right direction. Challenge yourself to pin down the top three things you want your audience to remember about you and your business.

This will help keep your pitch succinct and answer why your target audience should choose you.

2. Be concise

Make sure your elevator pitch is as concise as possible. This requires thoughtful preparation on your part. A summary statement with a few supporting details is a clear way to construct your pitch.



Photo: RODNAE Productions.

In today's world, messages need to be digestible in seconds.

Utilize your brokerage's mission statement and business philosophy as a blueprint for your pitch.

Knowing what you stand for and why your audience would want to join you and your team will help invigorate your presentation and provide tangible takeaways.

3. Perfect your value proposition

What are the unique attributes and selling points of your business? Is it marketing? Tech? Collaboration across markets? Understanding the value you bring will help you narrow down the key points you want to get across.



Photo: Bianca.

Keep your consumer, competition and competencies front and center as you develop your value proposition.

Utilizing these areas to outline your differentiators and how you are uniquely positioned to better solve problems than your competition will get your point across clearly and efficiently.

And don't forget to adapt these selling points as your business changes or grows.

4. Look for opportunities

In order to seize opportunities to articulate your elevator pitch, you have to be hyper-aware of your surroundings and circumstances. Expressing your value doesn't just happen in a meeting; it can take place in many casual settings



Photo: George Milton .

It happens when you meet a friend for a drink, host a holiday party or start chatting with someone in line at the grocery store.

The world is full of moments where you can present what you do, express the value behind it and form a valuable connection with a potential customer. So be aware, be genuine and seize opportunities when they arise.

5. Be confident

Believing in yourself, your business and what you offer is key — it's what attracts people to you and gets them excited about your offering.



Photo: Karolina Grabowska.

Expressing confidently the qualities that differentiate you from your competitors will ensure that your audience both sees and believes it.

Your sincerity and passion will shine through in your words, body language and demeanor. So, hold yourself proudly, speak clearly and use eye contact.

Let the world see your brightest, authentic self.

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