Why Video on Social Media Platforms?With video, you grab your audience's attention right away. To be successful on social media, you must showcase a lot of information within a short timeframe.
It’s been said that an image is worth a thousand words. For a video, multiply that by another thousand. Video marketing is a powerful form of marketing that effectively engages your audience as a part of your marketing campaigns. Video gives your brand a voice.
Instagram announced that their algorithm is going to promote and push their native short-form video content, Reels.
YouTube Shorts Tops 5 Trillion Views to Date
Insights from Cloudflare Radar show the explosive growth and global popularity of the social platform. TikTok is not just surpassing other social platforms, in terms of global internet traffic, but is becoming more accessed than Google and its suite of services, including Google Maps and Gmail.
It is clear, short-form videos are not going away any time soon.Next to the big social media platforms wanting you to bring video, consumers also want videos. 54% of consumers want to see more video content from brands or businesses they support.
Creating Videos Is Time And Money Consuming!As more and more people, brands and businesses are creating videos, the competition is getting bigger as well. As of 2022, only on YouTube, there are more than 51 million YouTube channels out there.
And we all know, our marketing strategy can't be only video. Blogs & Web Stories are staying very important as well.
In the end, more & more technology is available, all the platforms want you to create content specifically for them, all this means more work for the marketing team. With the Web Stories to Video feature, you reduce the time to produce content for all the different platforms.
Solution: Web Stories To VideoWeb Stories Today wants to help content creators to reach more people, by automating certain tasks.
One of the tasks is creating videos, based on a Web Story. Creating Web Stories is much easier, less time & money consuming than videos. We are talking about adding text and images.
With the Web Stories to Video feature, after you created a story, a video is generated which you can use to edit more, upload to YouTube, Instagram, TikTok,... or even use on your website.
How Does It Work?
- Create a story with our Builder
- Go to Tool + Create Video
- Done! Ready to upload
Conclusion: Stand Out & Reach Your AudienceBy using a web-based version of the popular "Stories" format, creating a dynamic experience, you get an opportunity to gain a foothold on a new traffic source that quite likely competitors may not be aware of.
Now you can create and upload a video version to the social media platforms your customers/readers use.