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How to use web stories to boost your blog visitors

An overview of the several reasons why you should consider using web stories for your blog or website
Author: Frederik Van Lierde ● Jan 28, 2023 ● 2 minutes read
How to add your web stories carousel to your Worpress website?

What are Web Stories?

Web stories are a new and interactive way to present content on the web. They can be used to boost your blog visitors by:

Why Web Stories

Web stories makes your content more engaging: they are visually appealing and easy to consume, making it more likely that people will want to interact with your content.

Improving discoverability: Google has recently announced that web stories will be indexed and appear in Google search results, making it more likely that people will find your content.

Enhancing your social media presence: Web stories are easily shareable on social media platforms, making it more likely that your content will be seen by a wider audience.

Increasing brand awareness: Web stories allow you to incorporate branding elements such as logos, colours, and messaging, helping to increase awareness of your brand.

Creating a sense of community: Web stories allow for interactive elements such as quizzes, polls, and forms which can be used to create a sense of community around your content.

To use web stories, you need to create web stories using web story creation tools such as Web Stories Today, Canva, or Google's Web Stories for WordPress Plugin. After that, you can embed the web stories on your blog post or website, and share them on your social media platforms.

Here are a few ways to use web stories to boost your blog visitors:

  1. Optimize your web stories for search engines by including relevant keywords and meta tags in the HTML code. Include keywords in the title, description, and text of your stories. This will make them more likely to appear in search results.
  2. Create visually appealing stories that highlight your blog's content in a unique and engaging way. Use high-quality images, videos, and animations to make your stories stand out.
  3. Share your web stories on social media platforms and in relevant online communities to drive traffic to your blog.
  4. Use web stories to promote your blog's content and attract new readers. Web Stories are like teasers.
  5. Use analytics to track the performance of your web stories and adjust your strategy accordingly.
  6. Incorporate calls to action in your web stories to encourage readers to visit your blog and explore more content. When using the Web Stories Today Editor, you can add the Swipe Up feature.
  7. Use web stories as a way to build an email list by including a sign-up form in your web stories.
  8. Use web stories to educate your audience, by creating tutorial stories or explainer stories.

Why do we care?

Overall, web stories are an effective way to drive more traffic to your blog, by creating visual content that is easy to share, engaging and informative.

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