Why creators should explore web stories for content marketing?

Web Stories are a new opportunity for content creators to attract more traffic and for more users to discover your content. Let's dig deeper into it this new feature.

Creators Blog

Why creators should explore visual web stories for content marketing?

Web Stories underlying technology is created by Google and looks in the first place like the stories on Instagram and Facebook. Yes, the Web Stories are a tappable vertical format, the main difference is that the Web Stories can be posted on your website, your blog shared inside messenger apps, and they are not time-bounded.

You can add images, story, outbound links and even Google Ads which give you a way to make your content very immersive.

Why adding Web Stories to your Content Marketing Strategy?

Google is the largest search engine in the world with around 8.5 billion searches a day. As a marketer, you should take advantage of this huge platform, and Web Stories is one of the best tools.

Messenger Apps are used by most people online on a daily basis, and Web Stories can be enjoyed inside most of the Messenger Apps available, like FB Messenger, Telegram, LINE Messenger and even inside Slack.

People love short-form, visually engaging content and web stories fill in that need. The Stories format is designed to communicate your message quickly, and able to share fast.

Why are Web Stories important?

In an age of information overload, your message must be to the point, delivering the essence. When you use this effectively, you will have more people continue on your blog post, guide the consumer to your eCommerce page and more.

With Web Stories, you stand out and you have the tools to guide your readers to the next step of your funnel.

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